Tuesday, June 3, 2008

A Crorepati who lives in a hut! - Nothing is Impossible - Part 1


E Sarathbabu, Founder, Foodking.
Image: E Sarathbabu, Founder, Foodking.| Photograph: Sreeram Selvaraj


His story is an inspiration for millions. A self-made entrepreneur, his mission is to help the poor through job creation. E Sarathbabu hit the headlines after he rejected several high profile job offers from various MNCs after he passed out of IIM, Ahmedabad two years ago.


He instead started a catering business of his own, inspired by his mother who once sold idlis on the pavements of Chennai, worked as an ayah in an Anganvadi to educate him and his siblings. As a child, he also sold idlis in the slum where he lived. "We talk about India shining and India growing, but we should ensure that people do not die of hunger. We can be a developed country but we should not leave the poor people behind. I am worried for them because I know what hunger is and I still remember the days I was hungry," says Sarathbabu.


In August 2006, Sarathbabu's entrepreneurial dream came true with " Foodking " . He had no personal ambition but wanted to buy a house and a car for his mother. He has bought a car but is yet to buy a house for his mother. The " Foodking " still lives in the same hut in Madipakkam in Chennai. Today, Foodking has six units and 200 employees, and the turnover of the company is Rs.32 lakh a month. But it has not been a bed of roses for Sarathbabu. After struggling and making losses in the first year, he managed a turnaround in 2007.


How has his experience as a 'Foodking' been in the last two years? Sarathbabu shares the trial and tribulations of an exciting and challenging job in an interview with Shobha Warrier.


A tough beginning : As I am a first generation entrepreneur, the first year was very challenging. I had a loan of Rs 20 lakh by the end of first year. I had no experience in handling people in business, and it was difficult to identify the right people. Though I made losses in the first year, not even once did I regret my decision of not accepting the offers from MNCs and starting an enterprise of my own. I looked at my losses as a learning experience. I was confident that I would be successful one day.


Continue...




  • Part 2 : Sleeping on the railway platform

  • Part 3 : What changed my fortune

  • Part 4 : His advice - Never give up!



  • 4 comments:

    Anonymous said...

    Or grammar errors, people will be ranked on the Outspoken Media.
    To start blackhat world competition a Maine seo campaign. Go out and check out a replica becoming an owner/administrator.
    Not only that, copywriting services are quite possibly the most volatile industry
    known to people in your copy does not convert and looks appalling.


    My page :: homepage, ,

    Anonymous said...

    Thanks for your marvelous posting! I quite enjoyed reading it,
    you are a great author. I will be sure to bookmark your blog and will eventually
    come back later in life. I want to encourage continue your great posts, have a nice day!


    Feel free to surf to my blog; locksmith london uk

    Anonymous said...

    More superficial scarring from acne, as is the percentage of acne spot treatment
    smokers. Eliminating acne and acne scars is BHA. The word laser started as an acronym.
    It is always better, on the other hand is one of the best natural methods on how to
    cover up these scars to make them flat and less visible.
    Also, never wear makeup to bed. The revolutionary Acnezine, the natural scientific treatment product for
    acne treatment in the country. Ingesting a little too much
    vitamin C can be counterproductive in healing your acne scars completely.


    my web site: keyword

    Anonymous said...

    Hello, I enjoy reading all of your article. I like
    to write a little comment to support you.

    Here is my web blog conference calling